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Crap, my company might be for up grabs
According to the Media Bistro:
Avenue A|Razorfish could be up for sale by Microsoft, a spy tells us, possibly to WPP. From the beginning of the relationship, AA|RF has been an odd fit for Microsoft, and based on a few strong indicators, we surmise a sell off before too long.
When you’re spending $6 billion to pick up a company like Redmond, it makes sense to get as much for your money as possible. That seems to be what Microsoft was thinking when they kept AA|RF — but a year later the agency is broadening its horizons, expanding services to “a media and entertainment consulting practice with 200 staffers in New York, L.A. and San Francisco,” according to Silicon Alley Insider.
More after the jump.
Internally, many believe that Microsoft never planned to keep the agency within its roster. For starters, we’ve learned that AA|RF employees haven’t been switched to Microsoft benefits.
Also, the new SF offices are “oddly configured to fit WPP standards, a radical change from the fun, bigger spaces of the old AA/RF office.” I guess you’d have to work at WPP to know exactly what that means — but it sounds as though AA|RF has been told to keep it in its pants if it wants to marry a nice girl one day.
One final oddity, SF based employees were told not to order “new business cards printed with the new office address until future notice.”
Interacting with Holograms
We’ve had a multi-touch Surface device at work for a while now and built a few neat prototypes with it. But this multi-touch emm multi-grab hologram looks way cooler. The demonstration shows a man interacting with holographic images projected before him, moving them around and resizing them. It’s only sort of like the Minority Report display, which used hand movements to control elements on a screen.
Impact of Green Computing
I found an interesting article linked off of Slashdot. As an technology architect I’m very familiar with load balancing strategies and round-robins, but I’ve admittedly never thought about the impact of the load balancing strategy onto power consumption.
It’s very obvious though, by evenly distributing load across servers you end up with many servers with medium load. By assigning more load to an active cluster of servers, a smaller set of stand-by servers could shut down into power saving mode.
That also gives a new meaning to the unfortunate “let’s throw more hardware at it” mentality. Next time remember to bring up carbon emissions when trying to sell a client on spending a little more time on code optimization.
Anyhow, check out the whitepaper right here.
New @Work Section
I finally uploaded a more detailed, more fun version of my resume, the @work section of this new site.